Mission?…Possible.

Taking Catie Beth from a fundraising endeavor to a for-profit business was like hitting the ground running.  Once our adoption was complete, people kept asking for soap.  So, what could I do but keep making soap?  I would have been making it anyway because it’s such a fulfilling hobby for me, but if I could turn it into a business, then awesome!  Since adoption is near and dear to my heart, it made sense to continue using the business as a fundraiser to benefit another family.

Now that the business is off the ground (even if only by inches), I needed to take some steps back and do some planning.  If Catie Beth is to succeed, then it needs a road map; a mission and a vision.  So, that’s what I worked on over the weekend, and I wanted to share it with you.

The Catie Beth Bath and Body Mission

Our mission is two-fold:

1. To be a successful bath and body company by providing customers with unique, nourishing and natural bath and body products and with a high level of customer satisfaction.

2. To provide aid to orphans by donating to an adopting family or by donating to Hannah’s Hope Orphanage in Addis Ababa, Ethiopia.

Our Six Core Values are:

1. Giving back

2. Keeping products as natural as possible

3. Providing exceptional customer service

4. Building relationships

5. Listening

6. Entrepreneurial spirit

The Catie Beth Bath and Body Vision

Our vision is for “Catie Beth Bath and Body” to be the best in providing natural skin care and customer service. We want customers to trust that our products are natural, beneficial and nourishing for their skin. We want to be trend-setters; being unique, experimental and sincere in what we offer our customers. It is also our vision that we become a well-known fund-raising resource for families who are approved for adoption and are in need of financial aid.